Neuromarketing: How advertisers fool your brain

https://www.youtube.com/watch?v=_q66ufQIGZo

What is neuromarketing?

Neuromarketing uses the latest neuroscience discoveries to set prices the brain likes and to design advertisements. products, and retail environments that maximally appeal to our senses and emotions.

How does it work?

Neuromarketing targets the subconscious brain.

The subconscious is a somewhat mysterious part of the brain that influences our attitudes,…

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The Marcus Aurelius guide to success

The Marcus Aurelius guide to success

 |  by  |  Education, featured, Sage

Marcus Aurelius was a Roman emperor.

If you’ve seen the film Gladiator, you might remember Aurelius (Richard Harris) discussing battle plans with his general, Maximus (Russell Crowe) and his son Commodus (Joaquin Phoenix) during their campaign in Germany.

Ironically, while Aurelius is celebrated as one of the five best Emperors, his sociopathic…

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Artificial Intelligence: The new electricity

Artificial Intelligence: The new electricity

Artificial Intelligence (AI) is here. It goes unnoticed but it’s everywhere, embedded in our smartphones, household appliances, and computers. It’s the new electricity and it’s about to change our lives.

For instance, by 2022, smartphones will actually be smart. They will know who we are, what we want, when we want…

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Augmented Reality – Our personal assistant

Despite Augmented Reality’s intimate association with gaming and high-tech marketing campaigns, it is poised to enter our daily lives in powerful and revolutionary ways.

Augmented Reality will soon be our indispensable digital assistant, displaying helpful information over the physical world to inform, entertain, and caution.

Augmented Reality combines synthetic and natural light…

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Eight jobs you probably never heard of

As employers continue to automate and outsource jobs, here are eight currently emerging fields that you’ve probably never heard of.

12 Supertrends heading your way

12 Supertrends heading your way

Technological change is happening so fast that trends are now supertrends.

These powerful supertrends are important because they are crucial to understanding what people want.

One major supertrend is the shift from an ownership society to an accessibility society.

Consider this:

Uber, a peer-to-peer ride-sharing company, owns no carsSocial media giants Facebook, Instagram, Twitter,…

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Extended reality: a digitally created wonderland

Extended reality: a digitally created wonderland

Any sufficiently advanced technology is indistinguishable from magic. Arthur C.Clarke

We all know technology isn’t magic but tell that to our pre-industrial ancestors, especially when it comes to the marvel of Extended Reality. 

This deceptively bland moniker offers a startling array of experiences that will affect our lives in all kinds of…

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12 jobs facing automation

12 jobs facing automation

If you’re wondering whether you will soon be replaced by robots then consider the following professions.

Here are 12 jobs that are predicted to be automated in the very near future.

Surprisingly, some of the lower paid professions will retain their jobs whilst many of the higher paid ones do not.

If…

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