Author Archive

Neuromarketing: How advertisers fool your brain

Neuromarketing: How advertisers fool your brain

https://www.youtube.com/watch?v=_q66ufQIGZo

What is neuromarketing?

Neuromarketing uses the latest neuroscience discoveries to set prices the brain likes and to design advertisements. products, and retail environments that maximally appeal to our senses and emotions.

How does it work?

Neuromarketing targets the subconscious brain.

The subconscious is a somewhat mysterious part of the brain that influences our attitudes,…

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Artificial Intelligence: The new electricity

Artificial Intelligence: The new electricity

Artificial Intelligence (AI) is here. It goes unnoticed but it’s everywhere, embedded in our smartphones, household appliances, and computers. It’s the new electricity and it’s about to change our lives.

For instance, by 2022, smartphones will actually be smart. They will know who we are, what we want, when we want…

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Augmented Reality – Our personal assistant

Despite Augmented Reality’s intimate association with gaming and high-tech marketing campaigns, it is poised to enter our daily lives in powerful and revolutionary ways.

Augmented Reality will soon be our indispensable digital assistant, displaying helpful information over the physical world to inform, entertain, and caution.

Augmented Reality combines synthetic and natural light…

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12 Supertrends heading your way

12 Supertrends heading your way

Technological change is happening so fast that trends are now supertrends.

These powerful supertrends are important because they are crucial to understanding what people want.

One major supertrend is the shift from an ownership society to an accessibility society.

Consider this:

Uber, a peer-to-peer ride-sharing company, owns no carsSocial media giants Facebook, Instagram, Twitter,…

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Extended reality: a digitally created wonderland

Extended reality: a digitally created wonderland

Any sufficiently advanced technology is indistinguishable from magic. Arthur C.Clarke

We all know technology isn’t magic but tell that to our pre-industrial ancestors, especially when it comes to the marvel of Extended Reality. 

This deceptively bland moniker offers a startling array of experiences that will affect our lives in all kinds of…

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What happens when a whole country embraces digital disruption?

What happens when a whole country embraces digital disruption?

What happens when business or, in this case, an entire country embraces digital disruption?

We get e-Estonia, a small country that sits on the edge of the Baltic Sea.

E-citizens

Since 2015, anyone in the world can apply to be an Estonian e-citizen even if they don’t live there. All they need to…

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Get ready for the supermind: a new collective intelligence

Robots are certainly replacing us in many routine and predictable jobs as well as in the professions and the creative arts.

There’s another scenario unfolding, however, that suggests a far more interesting and positive future, a future where robots need us as much as we need them. It is digital disruption…

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Future proof your employment skills

Future proof your employment skills

Why you need to future proof your employment skills
These days, automation affects every industry simultaneously and robots are replacing–and outperforming–humans where the work is routine and predictable.

However, as the world relentlessly automates, we will value, encourage, and prioritize social skills.

Accordingly, those with interpersonal dexterity will be well-placed to engage with…

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